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08/06
2009
2009
Social Media for the Telecom Industry
I read a great post yesterday out on the Dark Fiber Resource blog entitled, “Using Social Media Effectively in Telecom and Colocation.”
In it, Michael Murphy talks about the benefits that social media has for the Telecom industry. Too often, more traditional industries are concerned with negative feedback and comments, thinking that by blogging, Tweeting, etc. they will open themselves up to a heap of trouble. I could not disagree more. As Michael mentions, opening up the dialog between you and your customers brings trust, better customer relations and product improvements. It leads to transparency which is something that is very important to this industry.
I would also encourage Telecom organizations to look at which social media technologies their customers and prospects care about. Do they follow Twitter? Which blogs do they read? What organizations and online communities do they belong to? These are all key pieces of the social media puzzle.
Cheers,
Renay
